This is a common refrain from one-time advertisers, so let’s run a quick, hypothetical marketing scenario together.
Imagine that you are giving away $1,000 to everyone who sends you an email within the next 24 hours.
And for the sake of this hypothetical marketing lesson, let’s also imagine that no one had any reason to believe that your offer was anything but genuine.
Many first-time students of this lesson will say, “That’s ridiculous, no one would believe you.” And that’s true, but that’s not the point of this exercise. So let’s imagine, for a moment, that they did believe you.
Now, let’s say you take out an advertisement in Top Tech Tidbits or Access Information News to announce your $1K Giveaway. And that issue publishes.
How many responses do you believe you would receive? And how quickly? My guess? About 45,000. The very next morning. That of course, is levity. The current subscriber count for TTT is about 45K. But I think you get my point. A better way to phrase the same question might be, “Do you believe that anyone receiving that email would NOT respond?” (Unless maybe they couldn’t use an extra $1K. But who couldn’t?)
Okay, you say, so what? What does that prove? It proves that the audience on the other end of your advertisement is alive and well. We were recently able to prove this for the very first time by running both the TTT and AIN subscriber lists through LinkedIn’s Matched Audience service. You can view the results here: https://toptechtidbits.com/audience/ and here: https://accessinformationnews.com/audience/. They show you, definitively, exactly who you are reaching each and every week.
Blaming the advertiser because no one clicked on your ad is like blaming the newspaper because no one called about your used lawnmower. You would never call a newspaper and ask for your money back because no one called about your lawnmower. You would simply assume that no one needed a used lawn mower that week. The very same is true in digital marketing. We can’t make people click. That job is reserved for YOUR ADVERTISEMENT. And if you can make it as appealing as a free $1,000, people will definitely click. We, as the newspaper, will deliver your advertisement to the doorstep (inbox) of more that 45,000 niche-specific readers each week. But it’s up to YOU and YOUR ADVERTISEMENT to make the sale once you’re there.
And if you don’t make that sale? Then you tweak your advertisement and you try again. Rinse and repeat until you find an advertisement that resonates with your target audience. Persuading other human beings to do anything, let alone spend money, is an arduous task. Very rarely do we see an ad for something and buy it on the spot. Especially a service with details or a product with specifications.
Think about how you shop yourself. How many times have you seen (or read) an advertisement and made a purchase right there on the spot? I would wager to guess that its not as many times as you have watched an advertisement come and go (maybe 5 or 6 times) before you actually made that purchase. That is called saturation marketing. And it works. It works because it requires patience along with an attractive product or service. But if you have both, then you can acheive brand saturation. This is exactly the kind of marketing that both Top Tech Tidbits Sponsorship Packages and Access Information News Sponsorship Packages were designed to provide.
If you would prefer to pay per conversion (only when someone actually buys your product or service) I strongly recommend Google Ads. But you will also need a strong budget, because pay-per-click and pay-per-conversion are costly. Often far too costly for small businesses. Which is why we built Sponsorship Packages the way that we did.
Sponsorship Packages are intentionally low-cost OVER TIME. For example, you can currently become a Sponsor for an entire month for $200 USD, or you can run a one-time Featured Advertisement for $200 USD. The longer you remain a sponsor the more “saturation” you acheive with your audience, and the more you indicate to the community that you make your money from how much you care about them and their needs. This cannot be measured, but it has a very real impact on buying decisions over time.
So am I saying that Sponsorship is better than one-time advertisements? Dollar for dollar I believe the answer is yes. Unless you have an incredibly hot product or service that you just know people will buy the first time they see it. Otherwise, saturation marketing within your niche market wins every time. No $1,000 giveaway required.
Cheers,
” The greatest barrier to accessibility is indifference. “
Aaron Di Blasi, PMP
Engineer, Educator, Advocate, Publisher & Journalist
President & Sr. PMP, Mind Vault Solutions, Ltd., PR Director: AT-Newswire, Publisher: AI-Weekly, Top Tech Tidbits, Access Information News, Title II Today
Mind Vault Solutions, Ltd.
President, Sr. Project Management Professional (2006 — Present)
Innovative ideas. Solutions that perform.
Top Tech Tidbits
Publisher (2020 — Present)
The Week’s News in Access Technology
Access Information News
Publisher (2022 — Present)
The Week’s News in Access Information
AI-Weekly
Publisher (2024 — Present)
The Week’s News in Artificial Intelligence
AT-Newswire.com
PR Director (2024 — Present)
Access Technology’s Digital Newswire
Title II Today
Publisher (2025 — Present)
The Month’s News in Title II Compliance
PWD Media Co-Op
Founder (2025 — Present)
Amplifying Disability Voices Through Collective Reach
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