I Ran An Ad But No One Clicked: Your Newsletter Sucks: The $1K Giveaway Marketing Campaign
Here, Aaron Di Blasi, Publisher for the Top Tech Tidbits and Access Information News weekly newsletters, takes on the complaint he hears most often from one-time advertisers: “no one clicked on my ad.” His answer opens with a thought experiment. Imagine you advertise a genuine $1,000 giveaway to a list of roughly 45,000 subscribers, how many of them would not respond? The point isn’t the money; it’s what the exercise proves: the audience on the other end of the advertisement is alive, engaged, and quick to act when an offer actually speaks to them. Di Blasi backs that up with hard evidence, noting that the TTT and AIN subscriber lists were recently run through LinkedIn’s Matched Audience service for the first time, with the results published openly on both publications’ audience pages so advertisers can see definitively who they are reaching every week.
