⬇︎ 1.) Introduction
⬇︎ 2.) Technical Details
⬇︎ 3.) What’s the easiest way to find a specific link for tracking?
⬇︎ 4.) Are there any requirements for tracking?
⬇︎ 5.) Closing
1.) Introduction
Has AT-Newswire published a Press Release, News Article or Guest Post pointing to a domain that you own?
If so, this article will outline, step-by-step, how you can get free website traffic reporting on any link to your domain (AKA domain name, website or web address) that has been published by AT-Newswire.
This includes links that you did not submit directly. If we have published a link to your domain, these steps will show you how to get website traffic reporting on it directly through your very own Google Analytics account.
2.) Technical Details
Please feel free to forward these details, or this entire article, to your IT and / or marketing / analytics department so that they can begin delivering your weekly AT-Newswire link traffic reporting today.
This is what our custom UTM parameters look like for the AT-Newswire Website:
YOUR-LINK
?utm_source=atnewswire
&utm_medium=website
&utm_campaign=editorial (Free Traffic)
OR
&utm_campaign=pressrelease (Paid Traffic)
Beginning with the question mark, this is the string (minus any spaces) that we append to the end of each of your links that run on the AT-Newswire website.
The last parameter, &utm_campaign, can have one of two values:
1.) The first value is “editorial,” and applies only to free, not-paid-for, editor-selected links and Guest Posts that are published on the AT-Newswire website.
2.) The second value, “pressrelease,” applies only to paid Press Releases that are published on the AT-Newswire website.
Please note that this traffic will always be separate from the traffic generated by your links within the Top Tech Tidbits newsletter.
This is what our custom UTM parameters look like for each issue of the Top Tech Tidbits Newsletter:
YOUR-LINK
?utm_source=toptechtidbits
&utm_medium=newsletter
&utm_campaign=04012024
&utm_term=editorial (Free Traffic)
OR
&utm_term=sponsorship (Paid Traffic)
Beginning with the question mark, this is the string (minus any spaces) that we append to the end of each of your links that run in the Top Tech Tidbits newsletter.
For the newsletter, the parameter utm_campaign will change with each issue to reflect the date in a 2-digit month, 2-digit day, 4-digit year format, with no spaces, as outlined above.
This format allows you to simply swap in whatever issue date you want reporting on in order to run that report.
The last parameter, utm_term, can have one of two values:
1.) The first value is “editorial,” and applies only to free, not-paid-for, editor-selected links that are published in the Top Tech Tidbits newsletter.
2.) The second value, “sponsorship,” applies only to paid Sponsorship and Press Release links that are published in the Top Tech Tidbits newsletter.
Together these two tracking mechanisms can provide you with aggregate reporting on nearly all of the traffic generated by the links in your Press Release. We say nearly all because not all of our partner channels permit measurement. So your actual traffic will always be higher than reported.
3.) What’s the easiest way to find a specific link for tracking?
A much easier and more surefire method than trying to create your tracking link from the technical information above is to simply:
1.) Locate the link on the AT-Newswire website or within the issue of Top Tech Tidbits that you want to measure.
2.) Right-click and/or option click on it.
3.) Choose “Copy link address” from the menu that appears.
This will copy the entire link, including the UTM parameters that we have provided for tracking, onto your clip board.
You can then paste this link into Google Analytics to get reporting on it.
4.) Are there any requirements for tracking?
Yes there are.
In order for tracking to work for you, you will need to already have a Google Analytics account connected to your domain, with the proper Google Analytics tracking code placed on any pages of your website that you link to in AT-Newswire.
With that in place, you can now enjoy free lifetime link tracking from AT-Newswire.
Monster Insights offers a really great tutorial on creating and connecting your Google Analytics account for the first time.
5.) Closing
There may be a small up-front investment of time and effort to get your site properly set up with Google Analytics, but it is an investment that will continue to pay dividends for all time. And not just for the links that you run in AT-Newswire, but for all of the links that you run across your own email and social media channels as well.
In choosing AT-Newswire, organizations gain more than a service; they gain a strategic partner in their communication efforts, one that understands the intricacies of their field and the importance of reaching the right audience.