HIMS, Inc., a leader in assistive technology for the visually impaired, is rebranding to Selvas North America to address ongoing confusion with a similarly named pharmaceutical company. This change aligns with its parent company, Selvas Healthcare, and aims to prevent future identity mix-ups without impacting product quality or customer service.
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Selvas North America
May 9, 2024, 6:00 AM GMT
Austin, TX, USA, May 9, 2024 — AT-Newswire.com / TopTechTidbits.com — HIMS, Inc., a leading global provider of braille, magnification, and accessible healthcare devices since 1999, has announced its decision to operate under the new Doing Business As (DBA) name, “Selvas North America.” This change comes as an effort to distinguish the company from a similarly named pharmaceutical entity that has recently received negative press, leading to confusion among customers and stakeholders.
“With the adoption of ‘Selvas North America,’ we aim to clarify our brand identity and eliminate any confusion.”
Addressing Trademark Confusion
For over two decades, HIMS, Inc. has been dedicated to enhancing the lives of individuals with visual impairments through innovative technology solutions. Despite the company’s longstanding presence in the assistive technology market, the similarity in trademark names has led to a mix-up, with HIMS, Inc. receiving misdirected communications intended for the unrelated pharmaceutical company.
“With the adoption of ‘Selvas North America,’ we aim to clarify our brand identity and eliminate any confusion,” explained a HIMS spokesperson. “Our commitment to providing high-quality assistive devices remains unwavering, and we continue to stand by the reputation we’ve built under the HIMS name.”
Continued Excellence Under A New Banner
HIMS, Inc. assures its customers that the rebranding will not affect the quality or availability of its products. The transition to the Selvas North America name aligns with the branding of its parent company, Selvas Healthcare, further solidifying its market presence and reflecting its broad mission to offer accessible solutions globally.
In conjunction with the rebranding, HIMS, Inc. is also launching a new homepage, https://www.SelvasBLV.com, where customers can access information on products, services, and company updates.
“We thank our customers for their understanding and support during this transition. Our dedication to the blindness and low vision community is stronger than ever, and we look forward to continuing our service under the Selvas North America name,” added another HIMS spokesperson.
About HIMS, Inc.
Founded in 1999, HIMS, Inc. specializes in the development and distribution of assistive technology for individuals with visual impairments. Known for innovative solutions in braille, magnification, and accessible healthcare devices, the company strives to improve the quality of life for its users worldwide.
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